| Broadcast area | Shropshire, Wolverhampton and Black Country |
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| Slogan | "Made for Shropshire and The Black Country" "The Best Mix of the 80s, 90s and Today" |
| Frequency | 97.2 & 103.1 MHz RDS: beacon__ DAB Online |
| First air date | 12 April 1976 |
| Format | Contemporary |
| Audience share | 5% (August 2011, [1]) |
| ERP | 2.00 kW, 2.70 kW |
| Owner | Orion Media |
| Website | http://www.beaconradio.co.uk |
Beacon (previously known as Beacon Radio, Beacon Radio 303, Beacon FM, Beacon Shropshire & Beacon Black Country), is an independent local radio station, broadcasting to the Black Country and Shropshire in the West Midlands region of England.
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The station began broadcasting to Wolverhampton and the Black Country from studios at 267 Tettenhall Road, Wolverhampton on mediumwave 303 metres, and 97.2 MHz (from Turner's Hill) at 6 a.m. on 12 April 1976.
The first presenter was Mike Baker and the first song to be played was Eric Carmen's "Sunrise". The station originally set out to broadcast Beautiful Music including soul and country rock with a heavy bias towards American chart music with artists like Linda Ronstadt and The Eagles.
The station's original Managing Director was Jay Oliver, an American who, with his Programme Controller Allen McKenzie (a Scot/Canadian), was responsible for the Mid-Atlantic sound that flooded the West Midlands for three years (including a US-style jingle package).
As with other UK commercial stations at the time, the station's commitment to news and speech broadcasting under news editor Mike Stewart in its opening year, particularly in the evenings, was extensive; and its late-evening music programmes appeared to offer the presenters a freedom to enlighten, with a wide choice of recordings, as well as to entertain.
The station became successful, although facing competition from the already established commercial station, BRMB in nearby Birmingham. However, the station came in for criticism from the UK licensing authority (then, the Independent Broadcasting Authority) for being too American sounding and not wide ranging enough in its programming. Due to this, the senior management and output changed in mid-1979.
Its licence was later expanded in 1987 to cover Shropshire, ostensibly broadcasting from its offices in Shrewsbury on 103.1 MHz. Actually, only local news was produced in Shrewsbury, with programmes emanating from the Wolverhampton studios — although entirely separate programming for the two areas was provided during daytime hours (this was from time to time slimmed down or expanded as finances allowed).
Since January 1989, the station has been FM-only, with Beacon's former AM frequencies of 990 and 1017 kHz becoming branded as a separate service "Nice 'n' Easy Radio WABC" (WABC stood for Wolverhampton And Black Country). This was shortened to "Radio WABC" in 1992.
In 1997 the local service essentially closed, and the service was networked (bar afternoon drive time and News bulletins) under the banner of "WABC Classic Gold". This service is currently owned and operated by Orion Media as Gold 990 & 1017.
The company had been reorganised in the late 1990s into "Beacon Broadcasting and Communications Ltd" (BBCL) — a holding company for the company's various activities. In 1995 GWR Group plc bought Beacon Broadcasting Ltd from BBCL (leaving BBCL as a dormant company). The FM licenses transferred to GCap Media following the GWR Group's Merger with Capital Radio Group. GCap re-branded the FM service as Beacon FM in 1997, before reverting to Beacon Radio in May 2005. The thinking behind this reversion to the 'radio' title had been floating around for a number of years within the company — new digital radios do not promote a frequency on 'FM' therefore as a 'radio' station it should be branded as such.
On 8 August 2008 it was confirmed that due to competition 'conflict of interests' in the West Midlands (and in other areas), both Beacon Radio stations would be sold by Global Radio, along with other West Midlands owned GCap/Global stations — BRMB, Mercia FM, Wyvern FM and Heart 106. In July 2009, the stations were sold officially to a company backed by Lloyds TSB Development Capital and Phil Riley[1] called Orion Media.
From Monday 5 July 2010, the two Beacon stations merged to form one station with the loss of separate programming for Shropshire and The Black Country. Breakfast and Drive output is now broadcast to both service areas with the mid-morning show networked between Beacon and Wyvern while the afternoon show is networked with BRMB.[2] Separate travel bulletins for Shropshire and the Black Country are being retained at peak times alongside advertising.[3]
In July 2011, Orion Media announced that Beacon would leave its current Tettenhall Road studios in Wolverhampton and move to new facilities elsewhere in the broadcast area.
In 2003, two presenters, Mark Peters and Lisa Freame, left the station after discussing the testimony of the subsequently-convicted murderer, Ian Huntley, during his trial, despite the matter being sub judice[4].
Weekdays
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Weekday variations
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Saturday
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Sunday
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Most networked programming is produced from BRMB's Birmingham studios, with the exception of the Tom Newitt show on weekday mornings (produced and simulcast with Wyvern). Networked programming from Birmingham is also carried on Wyvern and Mercia. Weekday evening and weekend schedules vary during the football season, owing to live coverage of West Bromwich Albion and Wolverhampton Wanderers' matches.
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Head of News |
Head of Sport |
Broadcast Journalists |
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Travel Presenter |
The Goalzone match commentators |
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Beacon Radio currently owns the commercial rights to broadcast live commentary on all of Wolverhampton Wanderers' and West Bromwich Albion's live matches, home and away throughout the 2010–11 season. All games are broadcast either on 97.2 FM (Beacon Black Country) or on its sister station Gold - both of these stations are also available on DAB Digital Radio. All Wolves commentaries are also broadcast on 103.1 FM (Beacon Shropshire).
The Goalzone airs every Saturday afternoon and on midweek match nights. The programme is presented by head of sport Tom Ross with commentators Mike Burrows, Joe Holt, Steve Hermon, Bill Hatton, Adam Bridge Robbie Dennison and Tony 'Bomber' Brown.
Following the Saturday afternoon coverage, a networked phone-in programme on the day's games covered by Beacon, BRMB and Mercia is presented by Tom Ross.
On certain Tuesday and Wednesday nights, The Goalzone also airs on 97.2 FM in the Black Country. The regular weekday evening show with James Meritt airs as usual on 103.1 FM in Shropshire.
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